Strategic Alliance

A strategic alliance is an arrangement made between two companies for the purpose of undertaking a project that is to their mutual benefit. Unlike a joint venture, in creating a strategic alliance, the companies remain independent and do not form a jointly owned entity. A strategic alliance may be a short-term arrangement in which the companies work toward a common goal by informally sharing their resources. An example of a strategic alliance would be when a coffee bar leases space inside a food market with each paying a share of the rent, but each having a completely separate operation. has a strategic alliance with
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