Enterprise Resource Planning (ERP) and
Customer Relationship Management (CRM)
Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) are often confused. They are not the same.
An ERP software system is generally used to integrate planning, purchasing inventory, sales, marketing, finance, and human resources. These systems are typically utilized by medium to large companies. There are hundreds of ERP applications a company can choose from and most can be customized. It is for this reason. Most companies normally have an experienced consultant assist them in making the right choice.
Customer Relationship Management (CRM) includes the principles, practices, procedures, and guidelines a business follows when interacting with its customers or clients. A CRM system allows companies to store and recall information for future use when dealing with customers and clients. Some CRM systems compile and analyze data from emails, telephones, and websites.
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