Corporate branding is the practice of promoting the brand name of a business instead of the specific products and/or services. Corporate branding should include all advertising, including websites, signage, promotional materials, colors, slogans, packaging, letterhead, envelopes, font styles, and more.
A brand is a product, identity, or image that generates awareness and separates a person or business from others.
Brand loyalty consists of repeat or continuing purchases of a particular brand based in the consumer's perception of higher quality and better service than what any competition offers. Brand loyalty is not dependent on price. The most important condition to achieve brand loyalty is quality. Without quality, brand loyalty would not exist.
Brand loyalty is almost always the result of exceptional, consistent service.