A business plan is a document that sets forth in detail a company's plans and objectives, and how it intends to achieve its goals. Business plans are created by startup companies as well as established companies.
Business plans are often created to attract investment capital, to justify a bank loan, or to assist in the sale or merger of the business.
Good business plans start with an executive summary and then addresses products and services, marketing, and financing. It will also include a detailed budget and the reason they want to borrow or attract outside capital. A cash flow projection is always included in a business plan.